Have added the first phase of the technology and innovation page,
http://www.christianborrman.com/p/technology.html
based on extensive experience of creating new products and services within mobile and IT for over 10 years, which will be being evolved over the coming months as I:
- update the archives from the old blogs,
- add views from books and reports, as well as
- insight from the real world of innovation in technology, which requires a complete rethink each time across the whole value chain if technology is to be successful all the way from:
- Defining board strategy to working internal teams to make sure it is genuine innovation and not just a sum of parts available to product managers who are told they want it launched for Christmas or yesterday
- Working with agencies and internal marketing and finance and product teams, and UX, etc, etc to create brand, price and other "P's" as a product whole, not in silos with conflicting interests (and conflicting views of change and risk)
- patenting to maximise value of final point, extend exclusivity & maximise first user advantage or revenues
- to problem solving with developers, suppliers, and system integrators to get real innovation delivered (everybody likes the idea, but when they realise they have opened a can of worms they tend to a) drop it, and worse b) never touch another can again
- negotiating new contracts with distributors and retailers innovation even has knock on effects here, where a lot of products that made it ball the way here then sadly fail
- to expanding and even sale, acquisition or trade...
